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How to Write a
Speech
You cannot excel at public speaking without a good speech. If
you are asked to give a speech or its required for work or
school, you know that when you stand up there to give that
presentation, you are going to have to have a well organized
outline and content to get through it and impress those
listening. Sometimes the fear of an upcoming speaking
engagement comes from that writers block that happens when you
have to write a good speech.
Writing a speech is not exactly like writing a term paper or a
report. The reason is simple. What you actually "write" is not
intended to be read. It will be heard. You don’t have to worry
about good spelling or the other conventions of writing a paper
because it might never see the light of day. If you are new to
writing speeches, it might be best to write it out like a paper
so you can hear it being said in your head.
But many times experienced speakers write a speech in the form
of an outline based on a defined structure and then they hang
the detail off of the structure. The detail is the content and
the substance of the speech which makes up why your speech has
value. It can include quotations, facts, historical references,
scientific statistics, whatever you need to support the theme
of your speech.
Now how you organize your speech may be determined by what kind
of speech it is. And what kind of speech it is can be defined
by what you hope to achieve. So a speech might be designed to
convince, to sell, to entertain or to inform. Many times a
speech can be a combination of these forms. But you should
define what your expected outcome so you know if you have
achieved your goal by the time the composition of the speech is
done. Having that overriding goal well in mind helps in how you
organize your speech.
The skeleton of a good speech is similar to a paper. But lay
out each section and allocate your time accordingly even before
you write the speech. The components are the introduction, the
opener, the personal introduction, the statement of the
"problem", three to five points of the body of the speech, the
summary and the closer or the call for action again depending
on the purpose of the speech.
For the opener, its good to use something that brings the
audience to you. Its good to greet them warmly and seek a
greeting in response. Some anecdote about the hall or the
weather even can get the talk off on the right foot. Then go
into your personal information but making sure what you tell
relates to why you are the one here giving this talk. Keep
every aspect of the presentation relevant to the central
theme.
The problem statement can be phrased as a question. A good
speech is like a good story because you must create a problem
and then solve it. If you are going to discuss tricks for using
Microsoft PowerPoint, start out talking about problems using
the software with illustrations about catastrophes that have
been caused by that lack of understanding. As much as possible
keep the problem relevant your listeners. Then move directly
from there to presenting the body of your work in an organized
way. Make sure you have three to five solid points. Tell them
what they are, tell them the points and then tell them what you
just said. That cements your presentation in their minds.
The conclusion is often a summary of what was just said. Its
good to close with humor as well. But you may also use the
final summary of your talk for any call to action you may have
in mind for this audience. If they enjoyed your speech, they
want to know what you want them to do, even if they are not
going to go do that. It just gives a nice ending to the
discussion. Thank them for their time and close. But stick
around because if it was a good talk, you will have questions
or people who will want to talk to you about things they
thought about afterward. And if that happens, you know for
certain then that you did a good job.
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