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If You Like Them, They Will Like
You
When you see experienced public speakers, sometimes it seems
they can cast a spell on an audience. You as an audience member
know what that spell feels like. And one of the first evidences
that this public speaker was going to keep this audience in the
palm of his hand is that you almost instinctively liked him or
her. And the interesting thing about that "spell" is that once
you genuinely like this speaker, you naturally are open to his
presentation, you listen more attentively and you are more open
to suggestion if the speaker is driving to a point.
So as you prepare to begin doing some public speaking, its
natural to want to know how to make that spell work for you. We
all have a natural feeling of insecurity or inferiority and we
worry that the audience will not like us and our presentation
will go badly. So you wonder if that speaker just naturally
more likeable than you or did he use some public speaking magic
to make the audience like him.
The answer is twofold. First, no, that public speaker is not
more likeable than you. That is just your insecurity talking to
you and you need to tell that insecurity to take a hike because
it is not going to do you a bit of good becoming a better
public speaker. And secondly, yes there is something that
public speaker knows to make his or her audience like them but
no, it isn't magic at all. It is something anyone who stands in
front of a crowd can use and it will work every
time.
The secret really isn't very complicated at all. You just have
to learn to like the audience. That may seem simple but buried
in that idea is a powerful principle of psychology. When you
step in front of a crowd and you have trained yourself to like
them, it comes out in every aspect of your posture and the way
you behave. You will smile more, make eye contact and actually
find yourself wanting to interact with them during the course
of your presentation.
Now don't be concerned if your speech or presentation is not
interactive in a dialog sort of way. But if you have spoken to
a small group before, you know that there is a lot of
interaction going on even during a one way speech. That speaker
who charmed you that day with that "magic" knows that
interaction goes on all the time. As you speak, you get
feedback in the form of body language and facial expressions
that let you know how you are doing. And by starting out with a
fundamental warmth and affectionate relationship with an
audience, that feedback is warm and affectionate as well and
that only makes the presentation more of a success.
The trick to learning to like your audience lies in looking for
good reasons to like them. We use the word "trick" for a good
reason.' Any reason to like them will do. You don't have to
like every individual in the audience. You might like the
clothing they are wearing or the faces of individuals in the
audience. You might like certain ones you know or a few you met
and found a chemistry with early on. You can even like a crowd
just because you find a few in that group attractive. By
focusing on the ones you like, your warmth toward them will
spread to the rest of the audience as you speak. Before long
you will have that crowd in the palm of your hand and using
that magic spell to make your presentation a success. Then you
will remember this little "trick". And you will use it often
for public speaking success every time.
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