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Maintaining Focus in Public
Speaking
A public speaking situation can be intimidating for even the
most seasoned of public speaking professionals. That is because
when speaking to a live audience, you really never know what is
going to happen. Never mind the freak occurrences of problems
with the audience and the room, you as a human being could be
subject to momentary memory halts that often come as the result
of nervousness or just looking up and seeing all those eyes
looking at you.
So much of the discipline of giving a public presentation is to
establish an internal structure to your talk that helps you
stay on task and maintain the focus of your subject for the
entire time you are speaking. That structure can also be of
huge value in helping you gauge your time and make adjustments
so you get the most crucial parts of your talk presented within
the allocated time frame even if that means leaving out less
important parts of your presentation.
There is a simple directive many public speakers live by that
gives you a fine guideline for that structure. It goes like
this…
. Tell them what you are going to do.
. Do what you said you were going to do
. Tell them you did it.
This simple outline may be overly simplistic but it is the
heart of what makes a good presentation work. And the
simplicity also helps you stay focused under the pressure of a
public speaking situation. So any tool that can do that is a
good one.
You tell the audience what to expect during your opening
comments. Those comments also contact giving your personal
information, a greeting to the audience and perhaps some humor
to set the tone of the talk. After you have gotten the speech
underway, it is common to establish what is the topic of your
talk. But to do that, the most effective device is to make a
statement of the problem. By phrasing the subject matter as a
compelling and very real problem to your audience, that creates
interest as the audience says mentally, "Yes I have that
problem. Tell me how you will help me fix it."
This is where you tell them what you are going to do. The body
of your speech is usually a three to five point discussion of
the solution to the problem. Don’t give them the entire heart
of your speech but let them know the ground you are about to
cover. Not only does this give the audience a road map of what
to expect, it lets them know that you know what you are doing
and you know when you will get done. This gets rid of a secret
fear of an out of control speaker that a lot of people who sit
in on presentations dread.
Once you establish this roadmap for the rest of your speech,
this gives the audience a good feel for where you will be
going. By giving them this information early on, that actually
reduces the impulse to interrupt you because they know you have
a path to go on and they don’t want to take you off that path.
Now it is just a matter of stepping through each of the
outlined areas to do for this audience what you said you would
do which is to offer a solution to the problem statement.
Naturally your detailed discussion will have more content than
your brief preview. But if you continue to broadcast to the
audience where you are on the outline and that you are on track
to reach the goal, that keeps them interested and assured that
this is an organized program they are a part of.
It is always good to let the audience know then when you are
entering your closing statements. Many speakers use a simple
clue like "Let me point out, and I am closing with this…" to
give the audience the signal that the presentation is almost
done. This is common courtesy and a professional way to conduct
a presentation. And if you treat the audience with respect like
this by telling them what you are going to do, do it and then
tell them you did it, you will be a speaker that will get good
reviews and invited back for more presentations frequently.
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