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Make Them Laugh
In the delightful Broadway musical "Singing in the Rain", there
is a song called "Make em Laugh" which is based on this idea
that the best way for any stage performer to build a bond with
an audience is to use humor to bring a smile, or a laugh, to
that audience. Well, that idea is not just valid for stage
performers. It's just as true when you begin to develop your
style as a public speaker.
If you pick up any self help guide to how to be effective as a
public speaker, one of the golden rules is to open with a joke.
But guess what? That is not actually a hard and fast rule.
Humor is the type of thing that works just as well about a
minute into your presentation, halfway through or just about
anywhere that you feel you are losing your audience.
Audience psychology is a funny thing but not in the "laughter"
sense. The truth is that when you first begin to speak to an
audience, they are probably listening to you. Most people are
at least curious about you and what you have to say and will
take interest in you if for no other reason than you are a new
person up there in front of them. While there is certainly not
a bad idea to open with humor, the time your audience needs a
joke is when you have launched into your discussion and you
look out to nodding heads or drifting eyes and you know that
you are talking but nobody is listening. That is when humor
brings the audience back to you and hooks them back into your
presentation.
The biggest problem with a lot of public speaking situations is
that you may be presenting ideas to the crowd. While an idea is
a good thing, people have trouble staying focused on pure
concepts for very long. That is why most good public speakers
use illustrations, stories and humor to keep the audience
focused on what you are talking about. And that is where a
generous use of humor will help your public speaking style as
well.
Humor has a certain effect on the human psychology that causes
the listener to bond with the speaker in a unique way. To put
that more simply, using humor in your presentation makes people
like you. And when they like you, they want to hear what you
have to say. There is just no getting around the fact that
people will listen to, accept, understand and make their own
ideas presented with humor far more readily than if your talk
is dry presentation of material, even if it is important
material.
But what if you don't know how to use humor? Of course you can
always just tell a joke. But canned jokes are just that,
attempts to use someone else's humor. They do work, (if it’s a
good joke) but if the humor is not relevant to what you are
talking about or to you as a speaker, it often is not as
effective as it should be. The best humor is actually
self-deprecating remarks as you speak. These are easy to come
up with by simply using yourself as the subject of an
illustration. For example, if this topic was part of your
speech, you might say…
"You know it's easy to get tongue tied and bumble around up
here trying to use humor. But you folks won't make a mess of it
like I am doing."
That isn't even a very good joke. But because it is highly
relevant, it is self deprecating and it’s a light moment in the
presentation, it will probably get a chuckle. A chuckle is
really all you are looking for. You are not trying to become a
stand up comic up there. Humor that is too wild and designed to
bring hearty laughter actually is distracting. You just want
little asides that are of a humorous nature to bring your
audience back to listening to you.
Listen to good speakers you admire and take note of how they
seem to slip and out of humor easily and effortlessly and how
quickly that build rapport with the audience. It will take some
practice to get good at using humor as you speak. But it will
improve your presentation style tremendously. And that's the
whole idea, isn't it?
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