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Where to Look When You
Speak
When you are giving a presentation or speech, your body
language and how you hold yourself in front of a crowd speaks
to them as much as your words do. And part of not begin nervous
in front of people when you are doing public speaking is not
"acting" nervous. If you have complete control over your body,
your face and your hands, you can perform relaxation in front
of people and you will actually accept the idea that you are
relaxed and begin to feel more at ease as you do your
speech.
One problem that you often see in public speakers who is the
use of the eyes. It's extremely easy as a public speaker to
want to look at your outline or your written out speech
throughout your presentation so you never get lost or have that
terrifying feeling of not knowing what you are going to say
next. That is why many people who do not become skilled at
talking in front of crowds write out their speeches word for
word and just read it to the group.
The problem with that approach is you have been asked to give a
speech, not a reading. And many adults take offense at being
read to. An audience wants to hear "from" you, not just hear
you read. If that was the only value of a public presentation,
you could just hand out your speech as a white paper and let
them read it and not have to get in front of people at all. But
that is not as effective as public speaking, particularly if
the purpose of your speech is to convince or to
sell.
So the question comes up of where to actually look as you give
your speech. Many speakers look at a spot at the back of the
room because looking at the faces makes them nervous. This is
better than staring down at your papers the whole time. For one
thing, projection is a big part of getting your message out
there. And even if you are using a microphone, if you speak
"out" into the crowd rather than down, your voice will be
clearer and you will naturally use your diaphragm to do well at
enunciating each word.
The other value of looking at the back wall is that it will
help you project your voice, particularly if you are not using
amplification. The old actor's motto of "performing to the last
row" applies here because it means you consider everyone in
that hall to be your audience, not just the people on the first
row. So there is some value to that approach.
However, one of the most valuable ways you can really connect
with your audience and get your message across is to make eye
contact with the audience. Eye contact is commonly used by
sales people to create a bond with the customer and that bond
helps close the sale. But even if your presentation is not
necessarily a sales situation, eye contact will get your
message across. And that is what you got up there to do in the
first place.
Eye contact makes the audience look at you. It keeps them
attentive. To use eye contact to its maximum value, move your
eyes from audience member to audience remember and speak to
that individual directly. That eye contact will actually be
felt by everyone around that individual and it rivets the
listener to you. Don't linger on one person because you don’t
want to stare but by becoming skilled at using eye contact as
you speak to a crowd, you are taking control of the
presentation to make it do what you want it to do. And having
control is a big key to success in public speaking.
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